New Joico Curl

Curl-Group-webJOICO Launches Revolutionary New Curl Range

Renowned hair care brand JOICO is delighted to announce the launch of its revolutionary JOICO Curl range, a hair care regime that specifically cares for all types of curls.

From small tight corkscrew curls to long flowing waves, no two types of curl are the same, that’s why JOICO has developed a range of products to deliver healthy, strong, replenished hair which will fall into the curls you desire.

The new JOICO Curl range has been created to encourage stylists to ditch the straighteners and embrace their client’s curls, gone are the bad hair days and the daily frizz fighting battles.


Launch Of Joico Flip Turn Volumising Finishing Spray

Flip-Turn-300ml HRaIt’s the Olympics of hair manoeuvres. We’re talking about that classic, flip-your-head-upside-down-for-a-volumising-effect. And Joico’s just made the move ten times better with the most exciting styling spray you’ll ever get your hands on: spritz your locks upside-down, sideways, backwards… however and wherever you need a hit of texture and volume. The innovatively-designed nozzle super-charges hair with big-time body from any angle; the Level 10 holding power locks in volume and shine for a full 72 hours. Trust us: You’ll ‘flip’ for this...

Joico Flip Turn is the perfect choice for any hair type – but even the finest, skimpiest locks will transform before your very eyes. And here’s how: simply spray with abandon in any direction; our unique “actuator” allows for 360-degree ‘spray-ability’ and dries in seconds for a firm, touchable finish that actually guards against the ravages of humidity and heat styling.

The inside secret: AquaLastik (our deep-sea antioxidant) which protects strands from harsh thermal stylers; while Bio-Advanced Peptide Complex delivers strength and unparalleled shine.


Launch Of Joico Vero K-Pak Color System: Sultry Blondes

NEW Permanent Colour and Demi-Permanent Gloss Toners

Joico-Model-Sultry-BlondeExpand your salon menu with the new JOICO Vero K-Pak Color System ‘Sultry Blonde’ Series: three new permanent crème colors and four new demi-permanent instant gloss toners from the experts in healthy hair.

The new must-have JOICO Vero K-Pak Color Sultry Blondes enable salons to go the extra mile in colouring services, achieving healthy, high-shine and beautiful blonde results, which in turn provides ample the opportunity to boost sales.


New JOICO trend collection 2015: PRISM

Joico-Logo-Trend-PrismIntroducing the new trend collection from JOICO, inspired by angles and shapes.

‘Prism Diffusion’ and ‘Prism Illusion’ are the looks created within this collection. Shape and colour have been skilfully synergised for maximum versatility with each result carefully created to flit between the brackets of ‘avant-garde editorial’ and ‘everyday salon wearable’ style, with minimal effort from the stylist or wearer.

“The collection is prism-like in both form and function… Each look features many facets or ‘angles’ of shape and colour, so the end result can vary greatly depending on how the hair is manipulated.” says Sue Pemberton, JOICO Vero K-Pak Color International Artistic Director.

‘Prism Diffusion’: Designers such as Michael Kors, Victoria Beckham, Preen and Tibi offered inspiration here, thanks to their varied take on statements stripes and the careful use of positioning and placement. Sporty Minimalism was also an influence, with Victoria Beckham, Philip Lim and Chanel’s pared-down approach to sportswear inspiring the fresh outcome present within the images.

‘Prism Illusion’: The seventies offered the inspiration behind subtle retro touches, which were drawn from large lapel shapes, juxtaposed colour combinations and mod pant silhouettes. Busy prints such as scorpions, bees and chameleons also played a part in the inspiration for the ‘out there’ style seen here.


View the embedded image gallery online at:

Sue Pemberton combined block colouring, strand splitting, and feathering techniques to create the optical illusion of shimmering, incandescent colour: “Live colour is not one dimensional; the eye picks up both the actual pigment and the light refraction caused by either structure or movement… The hair colour placement in this collection mimics refraction by using the lines of the haircut to ‘split the light’ and create variation of tone and depth”

The collection, although heavily influenced by high fashion, uses shapes, and colour techniques that are designed to inspire stylists within the salon. The cuts were designed to be moldable and universally flattering, with excess weight removed. The geometry was built into the interior of the cuts so that the inner layers act as a prism, allowing colour to be exposed to both light and depth in an infinite number of ways. The interior geometry of the cuts supports every day, wearable styles, whilst the diffused exterior lines offer countless street styling opportunities.

As with the shapes, the colour techniques are also designed to inspire colour within the salon. The looks can be reinterpreted with client-friendly shades of blonde, brunette.

Hair by: JOICO artists
Color by: Sue Pemberton, JOICO Vero K-Pak Color International Artistic Director
Photography by: Hama Sanders


Joico Launches K-Pak Color Therapy Dry Oil Spray


Joico-KPak-Dry-Oil-Spray Tif HRIntroducing the new JOICO K-Pak Color Therapy Dry Oil Spray; a featherweight product that nourishes, strengthens and seals hair, to instantly illuminate with brilliant shine.

Product highlights:

  • Ultra-fine mist to ensure an even, weightless application
  • Lightweight, easy to use aerosol formula to prevent overuse
  • Featuring Quadraβond technology and Bio-Advanced Peptide Complex™ to nourish and repair damaged cuticles, de-frizz and seal in colour, strengthening and protecting the hair’s outer protective layer
  • Bio-Advanced Peptide Complex™ lasts up to 25 shampoos
  • Increased colour vibrancy, thanks to brilliant shine
  • β-layer resurfacing with nutrient-rich oils together with strengthening bio mimetic proteins

How to Use: This finishing spray is suitable to use on all hair types. Hold can 20-25cm from the hair, spraying lightly and evenly over finished style in short bursts.

The JOICO K-Pak Color Therapy Dry Oil Spray contains an exclusive Nutrient-Rich Oil Blend including:

Sunflower Seed Oil - Replenishes lipids and restores the water resistance necessary for healthy, frizz-free hair.

Babassu & Jojoba Seed Oil - Naturally occurring emollients that penetrate, moisturise and condition the hair, providing a soft, conditioned finish. These also assist in the replenishment of the hydrolipidic (water repelling) barrier to seal in hair’s natural moisture and block out atmospheric moisture, resulting in smooth, more responsive hair that resists frizzing in high humidity.

Manketti Oil - Brightens dull, lifeless hair to restore shine and leaves dry hair with a silky finish. Manketti Oil also fortifies brittle hair and promotes healing by forming a protective film over the hair’s fibre to protect it from external aggressions. Rich in antioxidant Vitamin E, this also provides nourishment to hair damaged by colouring and styling with hydrating, regenerating and restructuring properties, due to its high linoleic acid essential fatty acid) content.

JOICO K-Pak Color Therapy Technology includes:

Arginine – An amino acid abundant in healthy hair, this is necessary for hair’s structural strength as it prevents breakage.

β-Layer resurfacing – An exclusive blend of polymers designed to combat torn cuticles (damaged by colouring, bleaching, and perming) by bonding them together. This ingredient helps form a protective hydrophobic (water repelling) barrier on the hair’s surface, preventing absorption of atmospheric moisture which results in frizz. It also smooth’s the hair’s surface to offer a more polished, reflective shine.

Keratin & Hydrolyzed Keratin - High in cysteine amino acid designed to moisturise and condition the hair. This is especially beneficial for permed and colour-treated hair as it penetrates into the cortex and bonds with the hair’s keratin.

K-Pak Keratin Silicone Complex – Containing Antioxidant, Essential Fatty Acid and Botanical Moisturising complexes.

K-Pak Hair Protection System - An exclusive keratin and silicone blend that locks in moisture, seals the cuticle, and is heat activated to deliver shine and smoothness.


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