STRUCTURE Animate Wins 2014 HAIR Award

STRUCTURE Animate Wins 2014 HAIR Award

2014-HAIR-Awards-for-JOICO-Power-Spray-and-STRUCTURE-AnimateSTRUCTURE is delighted to announce that Animate Bodifying Styling Cream has been selected as a winner in the 2014 Hair Awards, run in conjunction with Hair Magazine.

This is the third year running that STRUCTURE has been recognized by this renowned publication and this year, the category that STRUCTURE excelled in is ‘Best Volumising Product’.

An annual celebration of the leading hair care and styling products within the UK consumer hairdressing industry, the team behind the Hair Awards select their ‘Super 60’ products which are voted for initially by the hair guru’s over at the magazine and subsequently, their reader testers who make the final selection.

This most recent accreditation adds to STRUCTURE’s existing portfolio of recommendations from the likes of Cosmopolitan, Look, and Company magazine and the brand couldn’t be more thrilled with the continued success of the hair care and styling range.

STRUCTURE Animate Bodifying Styling Cream brings limp, boring hair to life, livening up locks in four ways: boosting body and volume; adding moisture and shine; strengthening hair, making it 2.67 x more resistant to breaking* and defining and separating hair. STRUCTURE Animate allows for soft, pliable hold and can be used on all hair lengths but is especially excellent for fine hair. In addition to this, it’s great for creating smooth styles, reducing frizz and preventing humidity. With thermal protection for up to 450°F, STRUCTURE Animate also dries into the hair without leaving behind residue or flakes and can be used with other products in the STRUCTURE range.

For more information about JOICO contact: Eileen Ryan, 087 4191662 or visit and

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